BMC Air Filters is proud to extend its relationship with Yamaha globally. The relationship of trust between the two brands since 2005 has grown stronger and stronger over the years. The partnership has enabled the Japanese brand's models to be equipped with high-quality products and win many titles, both in MotoGP and WorldSBK, but has also allowed BMC to be recognised as a global brand.
The Italian company's products are known not only for their high quality, but also for the reliability they offer; not only for road vehicles, but also in racing, which has always been part of BMC's DNA.
BMC Air Filters was founded in 1995 as a manufacturer of air filters for engines, when Ferrari proposed to President and Founder Gaetano Bergami to build a filter for the engine of the Formula 1 car. Since then, the knowledge acquired over the years has been expanded into the production of engine filters.
Since then, the knowledge gained in the racing world has also been transferred to aftermarket products, which customers and enthusiasts can mount on their road vehicles. The technology with which BMC's aftermarket products are designed is the same as that used in racing vehicles, both for cars and motorbikes.
With this new agreement, BMC Air Filters is committed to supporting the Yamaha R3 Cup Brazil, a one-make motorbike competition in which young Brazilian and South American talents compete to one day realise their dreams and become champions.
The partnership between the Italian and Brazilian brands will last three seasons: from the current one, in 2024, to 2026. During these three years, BMC is pleased to offer its technical and financial support to the teams and organisers of the Yamaha R3 Cup, thus guaranteeing not only quality, but also a high level of performance with its products.
The agreement with Yamaha Motor do Brasil will allow BMC Air Filters to be even more visible in the Brazilian market, which is of fundamental interest to the Italian company, given the country's passion for the world of motors and motorsport.
It is an opportunity for both companies to grow and expand, to look to the future with optimism and to achieve ever more ambitious results.
Yamaha Motor Brasil
Yamaha started operating in Brazil in 1970, inaugurating the company's first factory outside Japan. Today the company is present worldwide in more than 200 countries, with a team of 54,000 employees. In the local market, the company operates a network of around 540 dealers, with over 4,000 direct employees.
The group's administrative headquarters are located in the Cidade Jardim complex in São Paulo. The logistics centre and technology laboratory are located in Jandira, in Greater São Paulo, while the training centre is located in the Imigrantes complex in Diadema (SP). In addition, in Manaus (AM), there are 17 production warehouses spread over a built-up area of 125,000 square metres.
The Yamaha Motor do Brasil Group consists of eight companies: Yamaha Motor do Brasil, Yamaha Motor da Amazônia, Banco Yamaha Motor do Brasil, Yamaha Administradora de Consórcio, Yamaha Motor do Brasil Corretora de Seguros, Yamaha Motor Componentes da Amazônia, Yamaha Motor do Brasil Logística - Yamalog and Yamaha Motor do Brasil Serviços e Participações.